Sunweb Group acquires Danish travel agency Atlantis Rejser, who are specialists in holidays to Egypt. With the acquisition, Sunweb Group strengthens its position in Denmark and can now offer its customers a larger selection of sun holidays.
Sunweb Group, one of the leading travel groups in Europe, will make its second acquisition in just three months. In November, the acquisition of the Swedish tour operator Airtours was announced. Now, another acquisition in Denmark is made as Atlantis Rejser joins Sunweb Group. The takeover marks an important strategic move, with the ambition of becoming one of the largest tour operators in Scandinavia in mind.
With the acquisition, the group strengthens its offers of sunny holidays all year round. Not least during the winter sun holidays, where Sunweb can now offer a broader selection.
Mattijs ten Brink, CEO of Sunweb Group, said: "The acquisition of Atlantis Rejser is important for Sunweb Group. Not only does it expand our presence in Scandinavia, but it also allows us to tap into the expertise and knowledge of the Atlantis Rejser team, who are leaders in the field of travel to Egypt. We are confident that this partnership will allow us to offer our customers an even wider range of high-quality sun holiday options. We are thrilled to be joining forces with Atlantis Rejser and look forward to a bright future together."
Atlantis Rejser was founded in 1994 by Egyptian-born Ibrahim Ramadan and handles around 30,000 Danish travelers every year. Danes who have already booked a holiday through Atlantis Rejser will not be affected by the acquisition. Operations will simply continue as normal under Sunweb Group’s ownership.
“We have decided to steadily integrate Atlantis Rejser into Sunweb Group over the next year, whilst ensuring that its many loyal customers will still be able to enjoy its well-known quality of service, product portfolio and good deals for Egyptian holidays. In the longer term, we are sure that the joining of forces will bring a lot of benefits for customers in terms of a stronger portfolio, better offers and prices with the highest possible quality,” says Mattijs ten Brink.
A popular destination for Danes
Atlantis Rejser’s CCO, Jan Lockhart, sees great value in teaming up with Sunweb Group, as Atlantis Rejser will become an important addition to the group's travel offerings.
"Holidays to Egypt are undoubtedly a popular destination among Danes. Atlantis Rejser was founded on the foundation of making even more people aware of all Egypt's experiences, ranging from diving on some of the most beautiful reefs in the world, to exploring Egypt's special cultural-historical mystique. We look forward to continuing to spread this message, now with the size, capacity, and network that Sunweb Group brings to the table,” Jan Lockhart says.
In the next few months, the integration between the two companies will be prepared and final details handled. Atlantis Rejsers’ employees will continue their work as usual following the acquisition.