Sundio Group takes over Primavera with immediate effect

Sundio Group takes over Primavera with immediate effect

Addition of a strong brand with a history of more than 25 years.
Sundio is expanding its portfolio with the acquisition of Primavera and adds, in addition to its "flagship brands" Sunweb and Eliza Was Here, a very nice brand. Primavera has been providing the most beautiful vacations to Portugal for 25 years. The magnificent Algarve, the South Portuguese coast, the cozy capital of Lisbon on the Costa de Lisboa, the northern and scenic Porto, and the flower island Madeira.

No noticeable changes for Primavera customers and partners.Primavera continues to operate under her own name and all Primavera activities and employees are taken over. This company acquisition therefore does not bring any noticeable changes to Primavera customers nor the long-term partnerships with loyal partners such as Transavia will be touched.

About Primavera

Primavera has been providing the most beautiful holidays to Portugal for 25 years, focusing on longer stays in the Algarve. The organization consists of 15 people and achieves a turnover of 17 million euros with 25.000 guests.

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About Sunweb Group

As one of the largest travel operators in Europe, Sunweb Group is the driving force behind brands across seven international markets – in the Netherlands, Belgium, Denmark, Sweden, France, UK, and Germany.

At Sunweb Group, our ambition is to become the leading digital holiday expert. We’ll do this by continuing to develop distinctive digital brands that stand out and create personal and unique memories together with our partners. To achieve this, we’re not afraid to do things differently, shaking up the market and setting new and bolder standards.

Sunweb and Eliza was here are the group’s best-known brands. Sunweb leads the way in online package holidays for sun worshippers and winter sports enthusiasts alike. Eliza was here is focussed on small-scale trips to unique destinations for the inquisitive traveller.

With around 400 employees and more than 250 tour guides and area managers in local destinations, we’re always there for our customers. And as an employer, Sunweb Group are proud of our unique attitude. We encourage our people to strive for both personal and professional growth and to make a meaningful impact every day.

This combination of our people-focussed ethos, centralised management and a strong online business model has paid off with more than a million happy customers for Sunweb Group every year. Sunweb Group were acquired by Triton Fund V in February 2019, and we look forward to continuing to make travel a pleasure for millions more.

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