Stockholm, 12 November 2024 – On 10 December, one of Europe’s leading holiday providers will enter the Swedish market when Airtours officially changes its name to Sunweb. With big ambitions, as Sunweb wants to challenge the traditional travel industry and aims to become a top 3 holiday provider in Sweden. In a market of uniform offerings, Sunweb brings a fresh, challenging alternative as the first in Sweden to offer a lowest price guarantee on all package holidays.
Airtours joined Sunweb Group in 2022
In the autumn of 2022, Airtours, ranked as top four among Sweden’s travel companies, was acquired by Sunweb Group, one of Europe’s leading holiday providers serving 1.3 million holiday makers a year. Two years later, on 10 December 2024, Airtours will officially become Sunweb – a challenger brand that wants to shake up the Swedish market by offering travellers more flexible package holidays at competitive prices and high standards.
First travel company in Sweden with lowest price guarantee and proven success in Denmark
Alongside its entry into the Swedish market, Sunweb is directly introducing a unique offer in Sweden: the lowest price guarantee. This new initiative addresses the Swedish demand for competitive pricing in the travel sector, making Sunweb the go-to choice for budget-conscious consumers, in each travel segment from 3 to 5+ star holidays. Another unique service is the opportunity for Swedish travellers to rebook their trip free of charge for any reason.
Airtours founder and CEO Stefan Chatzopoulos, who will assume the role of Sunweb Sweden’s Country Manager, firmly believes that this transition will bring significant benefits to Swedish travellers:
“Sweden is a price-conscious market. Why should customers pay more to see the same sunset? In addition, Swedes are trend-sensitive and used to being flexible in their everyday lives. We know that it is important to offer consumers more flexibility in planning their holidays. These Sunweb offerings were introduced 15 years ago in Denmark and have been highly valued by the Danes ever since.”
Curated holidays
Just like Airtours, Sunweb will offer affordable and customised package holidays to popular sun and beach destinations across Europe. As the number one ski tour operator in Europe, Sunweb is now also expanding its winter sports offering to the Swedish market.
Unlike other travel companies in Sweden, Sunweb does not have its own hotels or flights, which gives them significantly more flexibility to adapt their offerings to meet customer needs and demand.
“We let our customers guide us; not the other way around. This means that we personally visit every accommodation in our portfolio to ensure it meets our high standards. By carefully selecting our offering, it aligns perfectly with our customers’ unique needs and preferences. This way, we ensure that every holiday we offer is relevant and excellent,” says Chatzopoulos.
PR Agency, Dentsu Creative:
Lie Barrén or Paula Barrios
Phone: +46 (0)70 223 00 15
Email: airtours@dentsu.com
Sunweb:
Stefan Chatzopoulos, Country Manager
Email: Stefan.Chatzopoulos@sunwebgroup.com
Sunweb Group:
Martine Langerak, Head of Corporate Communications
Mobile: +31 6 53131604
Email: Martine.Langerak@sunwebgroup.com
London, 12th November Sunweb has been announced as the “World’s Best Ski Tour Operator 2024” for an eighth year.
The victory means that the leading ski tour operator has won the award in each of the last three years, following a consecutive run of five wins from 2015-2019. Providing first class holidays at affordable prices, Sunweb strives to offer winter sport customers in seven European markets unforgettable experiences on the slopes.
Sunweb’s unique inclusion of a ski pass in every holiday package further highlights its dedication to providing hassle-free, high quality ski holidays for all its customers and setting itself apart from the competition in the process. The Sunweb app also allows holidaymakers, beside contact the digital guides, to upgrade their packages, rent ski equipment and book ski lessons.
Spokesperson for Sunweb, Jack Bolus said: “We’re incredibly delighted to have been recognised by industry leaders and our customers as the World’s Best Ski Tour Operator for an unprecedented eighth time.
“Scooping this award serves to strengthen our commitment to delivering the best quality holidays for our 350,000 winter sport customers and we’re excited to see this season get underway.”
London, UK 24 September 2024 – The world’s most iconic winter dance festival, Tomorrowland Winter, is returning to the French Alps in March 2025.
For the fifth year running, ski tour operator Sunweb, festival organiser Tomorrowland and French ski resort Alpe d’Huez are coming together to organise the renowned event, which will take place from the 15th – 22nd March 2025 in the mountains of the famous resort.
The ‘People of Tomorrow’ can combine a unique winter sports holiday and festival experience, all at an incredible 2,000 metres above sea level. As the event’s exclusive travel partner, Sunweb offers festival-goers the chance to book Mountain Stage access passes, accommodation and festival ticket upgrades all in one place. Attendees can even book transfers back to their accommodation after a long day of partying.
Known as the largest festival in the mountains, the impressive lineup will see artists worldwide performing in the most picturesque settings. Full line-up is to be announced in October.
Tickets will go on sale from the 21st of September for the 7-day package deals, and 4-day package deals and 1-day tickets will be available to purchase on the 28th of September via the Tomorrowland Winter website.
For winter sports enthusiasts interested in skiing or snowboarding in one of the best ski resorts in the world, the special Mountain Stage access is exclusively available on the Sunweb website, where festival goers can enjoy the unique festival on the piste during the day and stay in the surrounding villages Oz-en-Oisans, where they’ll be able to ski directly to Alpe d’Huez.
Martine Langerak, Head of Communications & PR comments “We are extremely excited to be collaborating with Tomorrowland Winter for the fifth time and offer our services to the People of Tomorrow to ensure they have an incredible experience.
“Since partnering together for the first time, we have worked hard to ensure that we continue to enhance the customer experience year on year, whether that’s improving our website or the facilities available. For our winter sports fanatics and partygoers, we’ll support them every way of their booking journey, from orientation to aftercare and will do the utmost when they arrive to guarantee them an experience of a lifetime.”
For more information or interview requests, please contact:
Sunweb Group
Martine Langerak
Head of Communications & PR
Phone: +31 6 5313 1604
E-mail: martine.langerak@sunwebgroup.com
Ready10
Email: sunweb@ready10.media
Phone: 020 3897 0333
Rotterdam, 2 October 2024 – Sunweb is excited to announce its new partnership with RSC Anderlecht, Belgium’s most prestigious and successful football club. As part of this collaboration, Sunweb will become the official Main sponsor for RSC Anderlecht in the coming three seasons. This partnership brings together two brands that share a passion for creating unforgettable experiences.
The new partnership will be kicked off in style on Anderlecht’s first European away game in the UEFA Europa League against Real Sociedad on October 3, 2024. Sunweb will feature on the shirt during all European away games this year. As from January 2025, Sunweb will officially become the front of shirt partner on all shirts.
At Sunweb, we believe in the importance of taking time to rewind, unwind, and break free from routine. Our purpose is to help people recharge and create lifelong memories through our holidays. This spirit of relaxation, escaping the daily life, and memory-making aligns perfectly with what RSC Anderlecht offers its fans each week: unforgettable moments on the pitch that inspire and bring joy to millions.
A Legacy of Excellence in the Most Popular Sport in the World
RSC Anderlecht boasts a remarkable history, having won 34 championship titles, making them one of few clubs in Europe to proudly wear three stars on the shirt. Sunweb feels honoured to be associated with this legacy, becoming part of their unique Front of Shirt sponsorship tradition. In more than 40 years, only three main brands have graced the front of the Anderlecht shirt, showcasing the strength and value of these long-lasting elite partnerships. The prestige of RSC Anderlecht is widely spread across Belgium and other European countries. Meaning Sunweb is creating an international stage for more brand visibility with this partnership.
Creating Memories Together
Both Sunweb and RSC Anderlecht strive to be more than just brands—they are about creating memories that last a lifetime. Whether it’s a family holiday or a thrilling night of European football, the memories we help create bring joy, excitement, and connection. Together, Sunweb and Anderlecht are #CreatingMemories that will resonate with fans and customers alike.
As part of this sponsorship agreement, both parties commit to developing innovative concepts focused on digital activation, driving Sunweb’s e-commerce efforts. Sunweb’s marketing strategy is mainly focused on digital channels, but it feels good to see a real life expression of it on the field.
Tim Van den Bergh, CCO of Sunweb Group:
“We are incredibly proud to partner with RSC Anderlecht, a club with such a prestigious history and passionate fanbase,” said Tim Van den Bergh, Chief Commercial Officer at Sunweb Group. “At Sunweb, we believe in creating unforgettable moments for our customers, and this is what Anderlecht delivers to its fans every week. By becoming their Front of Shirt sponsor, we’re excited to build a strong partnership focused on shared values and creating lasting memories both on and off the pitch. This also means Sunweb is again investing in sports marketing after the proven success with our “Team Sunweb” world tour cycling team in the past.”
Kenneth Bornauw, CEO Non-Sports RSC Anderlecht:
“I am thrilled to announce our partnership with Sunweb. As one of Europe’s leading travel brands, Sunweb perfectly embodies the excitement and passion that football represents. Both of our brands are dedicated to creating positive experiences and unforgettable moments. Sunweb’s expertise as a digital holiday leader, with their unique content platform and solid online business model, aligns seamlessly with our club’s digital growth. We’re looking forward to collaborating and learning from each other.”
Sunweb, through its SDP subsidiary dedicated to hotels and hospitality, announces a major agreement with Noemys, a key player in tourist accommodation in the French Alps. This agreement will combine Sunweb’s expertise in creating flexible and accessible tourism products with Noemys’ know-how in managing quality residences and hotels.
Paris, June 10, 2024 – Sunweb announces a strategic business partnership with Noemys, a well-established provider of independent accommodations in France for over 10 years.
In an increasingly demanding tourism market, Sunweb reaffirms its commitment to providing accessible holidays “for the many.” Despite the growing trend towards premiumization in mountain accommodations, with the rise of 4 and 5-star residences and luxury hotels that effectively exclude some skiers, Sunweb remains dedicated to its promise of being an accessible tour operator for all. Although the tour operator primarily offers stays in 4-star establishments, its position as the European leader in ski holidays compels it to create products accessible to all budgets.
Over the years, Sunweb has forged strong partnerships with the leading providers of mountain tourist accommodations and intends to continue in this direction. Nevertheless, Sunweb distinguishes itself by its ability to design diversified tourism offers, aiming to meet the expectations of young people, those with small budgets, and short-stay enthusiasts.
A mutually beneficial agreement for mountain territories
The commercial agreement with Noemys extends well beyond mere cooperation between two key players in the sector and forms part of a comprehensive strategy to revitalize mid-altitude resorts. The collaboration between Noemys’ hotel expertise and Sunweb’s knowledge in tourist attraction aims to address “cold beds” and support the sustainability of these resorts. By attracting French and European clientele to maximize occupancy rates during the off-peak seasons of residences and hotels, Sunweb contributes to the economic activity of the territories.
Moreover, Sunweb also intends to promote Noemys residences during the summer season. This initiative will further bolster the local ecosystem by attracting summer clientele, thus contributing to the economic vitality of mountain territories throughout the year. This comprehensive approach maximizes infrastructure utilization and provides a rich and diverse tourism experience. The agreement with Noemys allows Sunweb to manage nearly 5,000 beds in the form of hotels, tourist residences, and chalets; this offering perfectly complements Sunweb’s overall package in collaboration with the main managers of tourist establishments in the mountains.
The strategic agreement includes four independent residences from the Noemys portfolio, two of which have a capacity of over 600 beds each, located in accessible and strategic destinations for the group:
In addition to Noemys’ offer, Sunweb will manage two new hotels for the upcoming winter season, along with the revitalization project of Terrasses de Termignon in Termignon-Val Cenis. Sunweb actively participates in the rehabilitation of this tourist residence, which faced a complicated situation and had an uncertain future, by reintroducing about 600 hot beds to the market. This project will facilitate the development of the Termignon-Val Cenis resort, confirming Sunweb’s commitment to sustainable development and support for local communities.
“This agreement with Noemys is a significant step for Sunweb and SDP,” says Cécile Revol, General Manager of Sunweb Group for France and also Director of the SDP subsidiary. “It will allow us to offer our clients an even wider choice of quality accommodations, meeting their needs and budgets, including financially accessible destinations and flexible, personalized packages.”
Pierre Bréchard, President of the Noemys Group, states, “It is with great pleasure that the Noemys Group forms this partnership with Sunweb, one of the leaders in European Tour Operating, for the commercialization of these 4 mountain residences. With the resources deployed by Sunweb’s teams combined with our proven expertise in managing mountain tourist residences, it is a real asset for the destinations concerned and an active participation in maintaining occupancy in these territories for both winter and summer seasons.“
The agreement with Noemys is part of Sunweb’s strategy for sustainable growth in the European ski market. The group relies on this agreement to maintain its position as the largest ski tour operator in Europe for the coming years.
Would you like more information about this announcement? Feel free to contact us for an interview with Cécile Revol, General Manager of Sunweb France.
Rotterdam, 4 April 2024 – Sunweb Group, the leading digital holiday expert behind brands across seven international markets – in the Netherlands, Belgium, Denmark, Sweden, France, UK, and Germany, announces the appointment of Mieke De Schepper as the Group’s new CEO. De Schepper brings a wealth of experience and insight from the digital and travel markets and will lead Sunweb Group as it seeks to further develop, expand and innovate its business and build upon its digital leadership and strategy.
Mieke De Schepper, until recently Chief Commercial Officer at Trustpilot and currently a member of the supervisory board of trivago N.V and Just Eat Takeaway.com N.V, has a background in strategy, product, marketing, and sales, and has led organisations across different tech-enabled industries. De Schepper also brings broad travel industry experience from her time with recognised industry leaders Expedia Group and Amadeus, where she held executive roles in regional and global positions. De Schepper has Belgian roots and lived and worked abroad for over 20 years before returning to the Netherlands, where she spent much of her early life.
The appointment of Mieke De Schepper aligns well with the group’s ongoing strategy. Sunweb Group aims to shape the future of holidays and offer tailored travel offerings to the many by a superior digital offering. By giving its customers choice, flexibility and ease of mind, Sunweb Group aims to become the leading digital holiday expert in Europe.
David Kelly, Chairman of the Board of Directors: “The appointment of Mieke represents a significant step forward in Sunweb Group’s ongoing strategic development. The addition of such an experienced leader in the digital travel sphere reinforces Sunweb Group’s ambitions and provides the impetus for an exciting new phase in our journey. I welcome Mieke to her new role and am excited to see her vision for the future.”
“Sunweb Group plays an important role in the European travel market and it is extremely well placed to strengthen its market position thanks to its entrepreneurial spirit,” De Schepper explains. “I am thrilled to join Sunweb Group at such an exciting time. Consumers want great holiday experiences that they can trust, with enhanced choices and less hassle – all at an affordable price. Sunweb Group’s asset light business model enables agility, and the business has built a close working relationship with its strong partner network. As a result, we can quickly and effectively adapt to changing customer needs, giving us a key market differentiator in Europe.”
Mieke De Schepper will assume the CEO role at Sunweb Group on May 1, 2024, and will work alongside the established management team to drive Sunweb Group’s strategy throughout 2024 and beyond.
Rotterdam, 5 March 2024 – Sunweb Group welcomes Tim Van den Bergh to the Board of Management as its new Chief Commercial Officer (CCO). Effective immediately, Van den Bergh, currently Director Sun & Beach Holidays + Specialties at Sunweb Group, will assume commercial responsibility for all markets as well as the group’s entire sun and ski holiday portfolios.
Tim Van den Bergh brings a wealth of experience in the travel industry to his new role as CCO at Sunweb Group, the digital holiday expert behind brands such as Sunweb and Eliza was here. His journey began as CEO and co-owner of GlobEvents, a travel & event agency that merged into Sundio Group International in 2015. In 2018, Sundio Group was renamed Sunweb Group and since then, Van den Bergh has contributed to the group’s growth and development in various leadership roles on both the marketing and tour operator sides.
Besides his role at Sunweb Group, Van den Bergh is a member of the Board of Directors of the Association of Belgian Travel Organisers (ABTO), where he uses his expertise to benefit the wider travel community. As of today, Van den Bergh completes the Board of Management as CCO, alongside ad interim CEO Lars Löfgren, CFO Jeroen de Swart, and CTO Deepika Gupta. He will assume commercial responsibility for the full sun and ski holiday portfolio in the seven countries in which the organisation operates: the Netherlands, Belgium, Denmark, France, Sweden, the United Kingdom, and Germany.
“I have always had a passion for great customer service and the ultimate travel experience, and that is exactly what Sunweb Group is all about,” Van den Bergh explains. “The ambition to expand this on an international level, for one of Europe’s largest and fastest-growing digital holiday providers, is a great challenge that I am happy to take on. I look forward to sharing my expertise with my team; together we will create the ultimate holiday experience for customers in all our markets.”
The addition of Van den Bergh to the Board of Management perfectly aligns with Sunweb Group’s ambition to continue to grow, further innovate its digital platform, and offer the best travel experience. “To realise our plans for growth we need top talent at all levels within our organisation, and with Tim Van den Bergh we have found the perfect person for this important role,” says Sunweb Group ad interim CEO Lars Löfgren. “I am looking forward to welcoming Tim in his new role of CCO. His proven record and extensive knowledge of the industry and e-commerce will be invaluable for Sunweb Group’s further growth and development.”
Picking the right ski resort can often be tedious and difficult but that doesn’t make it any less important – especially for beginners new to the realm of snow sports.
One of Europe’s leading holiday operators, Sunweb, has analysed the number of green and blue runs in 16 of Europe’s top ski destinations revealing the best location for fledgling skiers, with La Plagne emerging as the most beginner-friendly resort, with a total of 79 green and blue runs, allowing new winter sports enthusiasts to make the most out of the trip.
Situated in the Paradiski ski area, almost three-fifths (59.8%) of La Plagne’s slopes are suitable for beginners, while Les Arcs, Alpe D’Huez and Les Deux Alpes respective pistes are offer new skiers plenty of slopes to carve up.
For the more experienced skiers, there’s no shortage of red and black runs in the aforementioned resorts, with La Plagne alone offering 53 intermediate slopes.
Top 16 resorts by total Green + Blue runs
In the middle of the pack, Cervinia Val Thorens and Tignes are separated by just three runs, with all being perfectly viable options to set off on a skiing journey.
Les Deux Alpes has the highest beginner to intermediate ratio with 70% of the total slopes being green or blue, with La Plagne (59%) and Alpe D’Huez (58%) also tailored heavily to skiers starting out.
The worst spots for beginners are Zell am Zee (Austria) and Les Gets – Morzine, with just 20 runs suitable for novices. Vallnord Pal-Arinsal only has 25 runs, and the Andorran resort is also comprised of just 63km of slope, so beginners should steer clear of that resort as they may find the variation and quantity of slopes somewhat limiting.
Spokesperson for Sunweb, Jack Bolus, said: “Choosing the right destination when you’re a beginner is vitally important and you don’t want to have to waste time getting a bus across to another resort, just to find the right slopes.
“At a time when the cost of living will undoubtedly impact holidays, at Sunweb, we’re determined to ensure all our customers get the most out of their holiday from both a financial, and a skiing, point of view. That’s why we include the lift pass with all our ski holidays, making sure that beginners and experts alike can enjoy the slopes with as little hassle as possible!”
Sunweb is delighted to be announced as winner of “World’s Best Ski Tour Operator 2023” at the World Ski Awards.
The feat means that the leading holiday operator has picked up the award for an unprecedented seventh time, as it continues providing first class holidays at affordable prices. Having won the award for five years in a row from 2015 – 2019, Sunweb returned to consecutive wins after it scooped the 2022 trophy for the sixth time.
With its unique offering of a ski pass included with every holiday, Sunweb further highlights its dedication to providing the best quality ski holidays for all its customers, setting itself apart from the competition.
Spokesperson for Sunweb, Jack Bolus said: “We’re really pleased that our customers, partners and industry experts recognise us as the leading ski tour operator in the world yet again.
“Picking up the award for an unrivalled seventh time makes us more determined than ever to have a strong 2024 and continue growing the business all while picking up more awards for our first-class service.”
Ski passes can often be the most expensive part of any ski holiday, so for any winter sport enthusiast getting the best value for money is very important.
Sunweb, one of Europe’s leading holiday operators, has analysed the cost of a six-day ski pass in 21 of Europe’s top ski destinations to reveal the best value ski pass in Europe broken down by cost per km, with the Dolomiti Superski area costing just €0.31 per km of skiing. Alongside this, the package provider has also uncovered the places where you can find the most expensive and cheapest resort passes.
At €373, the Dolomiti Superski lift pass provides access to 12 resorts scattered throughout the Dolomites, offering up to 1,200 km of skiing – twice as much as the next largest areas, France’s Port Du Soleil (€0.49 per km) and Les 3 Vallées (€0.60 per km).
At €292.50, Port Du Soleil comes in at second place with a reasonable €0.49 per km. For skiers looking for a smaller area to conquer, Sauze D’Oulx comes in as the third best return on investment at € 0.56 – the best offer anywhere in the region. Playing host to freestyle skiing at the 2006 Winter Olympics, there’s no shortage of halfpipes or big air jumps for the more adrenaline-focused skiers.
Despite having a fairly low price, Vallnord Pal-Arinsal offers the worst value ski pass, with just 63km of ski-able slopes, meaning that for six days gliding down the slopes the cost per km is a hefty €4.29. Similarly, the steep price of a pass in Solden doesn’t give skiers much bang for their buck, with only 144km of slopes, setting keen snow-seekers back €2.62 per km.
Best Value for Money Ski Passes across Europe
| Rank | Country | Resort | € / Km | Price of 6-day ski pass (€) Adult | Area size (km) |
| 1 | Italy | Dolomiti Superski | € 0.31 | € 373.00 | 1,200 |
| 2 | France | Port Du Soleil | € 0.49 | € 292.50 | 600 |
| 3 | Italy | Sauze D’Oulx | € 0.56 | € 223.00 | 400 |
| 4 | France | Les 3 Vallées | € 0.60 | € 360.00 | 600 |
| 5 | France | Les Arcs | € 0.78 | € 330.00 | 425 |
| 6 | Italy | Breuil-cervinia | € 0.94 | € 302.00 | 322 |
| 7 | Switzerland | Zermatt | € 0.99 | € 355.00 | 360 |
| 8 | Austria | St. Anton | € 1.17 | € 358.00 | 306 |
| 9 | France | Alpe D’Huez | € 1.24 | € 310.00 | 250 |
| 10 | France | Tignes – Val D’Isere | € 1.26 | € 378.00 | 300 |
| 11 | France | Les Deux Alpes | € 1.40 | € 279.00 | 200 |
| 12 | France | La Plagne | € 1.47 | € 330.00 | 225 |
| 13 | France | Chamonix | € 2.00 | € 300.00 | 150 |
| 14 | France | Meribel | € 2.03 | € 305.00 | 150 |
| 15 | France | Val Thorens | € 2.04 | € 306.00 | 150 |
| 16 | France | Les Gets – Morzine | € 2.10 | € 252.00 | 120 |
| 17 | France | Courchevel | € 2.17 | € 325.00 | 150 |
| 18 | France | Avoriaz | € 2.17 | € 282.00 | 130 |
| 19 | Switzerland | St Moritz | € 2.54 | € 393.00 | 155 |
| 20 | Austria | Solden | € 2.62 | € 377.50 | 144 |
| 21 | Andorra | Vallnord Pal-Arinsal | € 4.29 | € 270.00 | 63 |
According to Sunweb’s bookings data from last season, Val Thorens was the most popular resort destination for UK holidaymakers with the resort perched atop Les 3 Vallées appealing most to those in search of blue skies and fresh powder. If the 150km of slopes isn’t enough, skiers can upgrade to a full 3 Vallées lift pass which gives a significantly improved return on investment at €0.60 per km, compared to €2.04 in Val Thorens.
In the middle of the pack, La Plagne costs €1.47 per km and – per Sunweb’s bookings data – was also the second most popular destination for Brits last season with its 225km of glorious skiing.
Spokesperson for Sunweb, Jack Bolus, said: “The cost of a ski pass is often not factored into budgets by holidaymakers but at Sunweb, all our packages include a ski pass, meaning that there are no hidden or unexpected costs upon arrival in the mountains.
“With certain early bookings, skiers can get flights, accommodation, and a lift pass for less than the cost of a six-day pass in almost every resort researched.
“And, with the ongoing cost of living crisis meaning that ski holidays are becoming harder and harder to finance, Sunweb is more determined than ever to ensure all holiday packages are accessible and affordable for all.”