Picking the right ski resort can often be tedious and difficult but that doesn’t make it any less important – especially for beginners new to the realm of snow sports.

One of Europe’s leading holiday operators, Sunweb, has analysed the number of green and blue runs in 16 of Europe’s top ski destinations revealing the best location for fledgling skiers, with La Plagne emerging as the most beginner-friendly resort, with a total of 79 green and blue runs, allowing new winter sports enthusiasts to make the most out of the trip.

Situated in the Paradiski ski area, almost three-fifths (59.8%) of La Plagne’s slopes are suitable for beginners, while Les Arcs, Alpe D’Huez and Les Deux Alpes respective pistes are offer new skiers plenty of slopes to carve up.  

For the more experienced skiers, there’s no shortage of red and black runs in the aforementioned resorts, with La Plagne alone offering 53 intermediate slopes.

Top 16 resorts by total Green + Blue runs

In the middle of the pack, Cervinia Val Thorens and Tignes are separated by just three runs, with all being perfectly viable options to set off on a skiing journey.

Les Deux Alpes has the highest beginner to intermediate ratio with 70% of the total slopes being green or blue, with La Plagne (59%) and Alpe D’Huez (58%) also tailored heavily to skiers starting out.

The worst spots for beginners are Zell am Zee (Austria) and Les Gets – Morzine, with just 20 runs suitable for novices. Vallnord Pal-Arinsal only has 25 runs, and the Andorran resort is also comprised of just 63km of slope, so beginners should steer clear of that resort as they may find the variation and quantity of slopes somewhat limiting.

Spokesperson for Sunweb, Jack Bolus, said: “Choosing the right destination when you’re a beginner is vitally important and you don’t want to have to waste time getting a bus across to another resort, just to find the right slopes.

“At a time when the cost of living will undoubtedly impact holidays, at Sunweb, we’re determined to ensure all our customers get the most out of their holiday from both a financial, and a skiing, point of view. That’s why we include the lift pass with all our ski holidays, making sure that beginners and experts alike can enjoy the slopes with as little hassle as possible!”

Sunweb is delighted to be announced as winner of “World’s Best Ski Tour Operator 2023” at the World Ski Awards.

The feat means that the leading holiday operator has picked up the award for an unprecedented seventh time, as it continues providing first class holidays at affordable prices. Having won the award for five years in a row from 2015 – 2019, Sunweb returned to consecutive wins after it scooped the 2022 trophy for the sixth time.

With its unique offering of a ski pass included with every holiday, Sunweb further highlights its dedication to providing the best quality ski holidays for all its customers, setting itself apart from the competition.

Spokesperson for Sunweb, Jack Bolus said: “We’re really pleased that our customers, partners and industry experts recognise us as the leading ski tour operator in the world yet again.

“Picking up the award for an unrivalled seventh time makes us more determined than ever to have a strong 2024 and continue growing the business all while picking up more awards for our first-class service.”

Ski passes can often be the most expensive part of any ski holiday, so for any winter sport enthusiast getting the best value for money is very important.

Sunweb, one of Europe’s leading holiday operators, has analysed the cost of a six-day ski pass in 21 of Europe’s top ski destinations to reveal the best value ski pass in Europe broken down by cost per km, with the Dolomiti Superski area costing just €0.31 per km of skiing. Alongside this, the package provider has also uncovered the places where you can find the most expensive and cheapest resort passes.

At €373, the Dolomiti Superski lift pass provides access to 12 resorts scattered throughout the Dolomites, offering up to 1,200 km of skiing – twice as much as the next largest areas, France’s Port Du Soleil (€0.49 per km) and Les 3 Vallées (€0.60 per km).

At €292.50, Port Du Soleil comes in at second place with a reasonable €0.49 per km. For skiers looking for a smaller area to conquer, Sauze D’Oulx comes in as the third best return on investment at € 0.56 – the best offer anywhere in the region. Playing host to freestyle skiing at the 2006 Winter Olympics, there’s no shortage of halfpipes or big air jumps for the more adrenaline-focused skiers.

Despite having a fairly low price, Vallnord Pal-Arinsal offers the worst value ski pass, with just 63km of ski-able slopes, meaning that for six days gliding down the slopes the cost per km is a hefty €4.29. Similarly, the steep price of a pass in Solden doesn’t give skiers much bang for their buck, with only 144km of slopes, setting keen snow-seekers back €2.62 per km.

Best Value for Money Ski Passes across Europe

RankCountryResort€ / KmPrice of 6-day ski pass (€) AdultArea size (km)
1ItalyDolomiti Superski€ 0.31 € 373.001,200
2FrancePort Du Soleil€ 0.49€ 292.50600
3ItalySauze D’Oulx€ 0.56€ 223.00400
4FranceLes 3 Vallées€ 0.60€ 360.00600
5FranceLes Arcs€ 0.78€ 330.00425
6ItalyBreuil-cervinia€ 0.94€ 302.00322
7SwitzerlandZermatt€ 0.99€ 355.00360
8AustriaSt. Anton€ 1.17€ 358.00306
9FranceAlpe D’Huez€ 1.24€ 310.00250
10FranceTignes – Val D’Isere€ 1.26€ 378.00300
11FranceLes Deux Alpes€ 1.40€ 279.00200
12FranceLa Plagne€ 1.47€ 330.00225
13FranceChamonix€ 2.00€ 300.00150
14FranceMeribel€ 2.03€ 305.00150
15FranceVal Thorens€ 2.04€ 306.00150
16FranceLes Gets – Morzine€ 2.10€ 252.00120
17FranceCourchevel€ 2.17€ 325.00150
18FranceAvoriaz€ 2.17€ 282.00130
19SwitzerlandSt Moritz€ 2.54€ 393.00155
20AustriaSolden€ 2.62€ 377.50144
21AndorraVallnord Pal-Arinsal€ 4.29€ 270.0063

According to Sunweb’s bookings data from last season, Val Thorens was the most popular resort destination for UK holidaymakers with the resort perched atop Les 3 Vallées appealing most to those in search of blue skies and fresh powder. If the 150km of slopes isn’t enough, skiers can upgrade to a full 3 Vallées lift pass which gives a significantly improved return on investment at €0.60 per km, compared to €2.04 in Val Thorens.

In the middle of the pack, La Plagne costs €1.47 per km and – per Sunweb’s bookings data – was also the second most popular destination for Brits last season with its 225km of glorious skiing.

Spokesperson for Sunweb, Jack Bolus, said: “The cost of a ski pass is often not factored into budgets by holidaymakers but at Sunweb, all our packages include a ski pass, meaning that there are no hidden or unexpected costs upon arrival in the mountains.

“With certain early bookings, skiers can get flights, accommodation, and a lift pass for less than the cost of a six-day pass in almost every resort researched.

“And, with the ongoing cost of living crisis meaning that ski holidays are becoming harder and harder to finance, Sunweb is more determined than ever to ensure all holiday packages are accessible and affordable for all.”

On September 11, 2023, Sunweb Group renewed its Travelife certificate, a leading international sustainability certificate for the travel industry. Sunweb Group achieved the highest status: Travelife Certified, for the second time, with only a few travel organisations recognised at this high level.

Sunweb Group believes that everyone deserves a holiday and the positive impact they have on people. However, whilst being proud of every great holiday memory made, the company is also aware of the impact that holidays have on the environment and is constantly working towards more sustainable holidaymaking in all aspects, one step at a time.

Lars Lofgren, CEO of Sunweb Group, explains: “Securing the highest Travelife certification for a second time underscores our unwavering commitment to sustainability. We see this recognition as a milestone on our path towards more sustainable tourism, and we’re excited to keep raising the bar in our sustainability efforts.

“While we take pride in the strides we’ve made within a relatively short time span, we remain very aware of the challenges that lie ahead. We celebrate the positive impact of travel, but we also acknowledge the substantial environmental footprint it currently leaves. Collaborating closely with our international partners, authorities, valued customers, and dedicated team, we are steadfast in our mission to allow future generations to enjoy their holidays and make our holidays more sustainable.” ​

Travelife is an internationally recognised (by the Global Sustainable Tourism Council (GSTC)) certification program, specialising in sustainable management for the travel industry. It considers the management of environmental, social and governance criteria such as energy efficiency, waste management, human rights and cultural impact. These criteria include the travel organisation’s office, as well as its product range and partners. The Travelife Certification is valid for two years.

​More information about the sustainability initiatives of Sunweb Group can be found via https://www.sunwebgroup.com/sustainability/

Rotterdam, 26 July 2023 – Sunweb Group today announced that Mattijs ten Brink will step down from his position as CEO and leave Sunweb Group. Until a successor has been appointed, Lars Löfgren, Chairman of the Board, will step in as Executive Chairman on a fulltime basis. He will work closely with Managing Director Jeroen de Swart, CFO of Sunweb Group in the transition period.

Mattijs joined Sunweb Group in December 2019. He has successfully led the company throughout the Covid-19 pandemic and managed the company in an impactful way during challenging times.

After overcoming the crisis, Sunweb continues on its path to build Europe’s leading digital holiday expert, combining the best of traditional tour operating with digital travel experiences. Following a discussion between Mattijs and the Board on how to best lead the organisation going forward on that journey, different views have emerged, and it has been jointly agreed that Mattijs will now step down from his position as CEO to pursue other opportunities outside Sunweb Group.

“On behalf of the Board of Directors I would like to thank Mattijs for his contribution and engagement in recent years. Thanks to his extensive experience in the travel industry and strong leadership he has managed the challenges of Covid-19 and paved the way to Sunweb Group’s journey in the coming years. We wish Mattijs all the best for his future career and private life,” says Lars Löfgren.

Unique holiday operator, Eliza was here, has found the best honeymoon spots to head to in Europe for every type of couple. From foodies to adrenaline junkies, there’s a destination that’s bound to float your boat. Better still – as well as flights and accommodation, if you book your dream post-wedding escape with Eliza was here, car hire is also included – allowing you and your loved one the freedom to fully explore your destination. The only thing you need to worry about is which of you will take the wheel, and who is navigating!

If you’re a foodie… head to Majorca
If you know your gazpacho from your tortilla, and your paella from your tapas, you should head to Majorca, Spain. Use your hire car to hit up Llucmajor, a secret food-lover’s heaven, and try the Contrabando Tapas Bar to try some of the most delicious croquetas on the island, or head to Bugambilia to tuck into a plate of paella overlooking the sea. Stay at the Son Julia Country House Hotel, a 15th-century hotel which is home to the award-winning Sa Magrana Restaurant. Here, chef Roberto Díez cooks under the stars in the Mediterranean sky.

Son Julia country house hotel

Love the great outdoors? Go to Greece
If you are someone who loves being at one with nature, hiking trails in the scorching heat and experiencing wildlife to the fullest, you must honeymoon in Epirus, Greece. This undiscovered region on the mainland is a perfect escape with its plethora of hiking trains in the mountains, serving up stunning views left, right and centre. Stay at the Villa Vrachos Luxury Living with the stunning sandy beach of Vrachos just two minutes away, where the water is crystal clear and turns a beautiful turquoise when the sun hits it – making it the perfect spot for a honeymoon sunset.

Villa Vrachos luxury living

Head to Sardinia for the jet-set lifestyle
Being a jet-setter doesn’t always mean long-haul, and San Pantaleo in Sardinia reveals exactly why. It’s the perfect marriage of beautiful beaches and spectacular rock formationsm and for a touch of the luxe lifestyle, fly in to Porto Cervo by helicopter. Stay at the Petra Segreta Resort & Spa, a resort tucked away in the rocky landscape where everything is crafted in harmony with nature.

Petra Segreta Resort & Spa


Get your kicks in the Algarve
For thrill-seeking adrenaline junkies, Silves, situated in the Algarve, is one of the most beautiful villages in Portugal, thanks to its location on the river Arade. Whether water sports float your boat or you want to turn your hand to cliff jumping or hiking, Silves will deliver everything a pair of newly married thrill-seekers could desire. Stay at Gato Preto de Silves, a haven of tranquility that will give you just what you need to recharge ahead of another day’s adventures.

Gato Preto de Silves

Get your vitamin D boost in Paliouri
Sun seekers should head to the Chalkidiki peninsula, in particular the sun-soaked village of Paliouri, one of the southernmost destinations on the peninsula. With its stunning sandy bays and beautiful blue seas, it’s a no brainer for anyone who wants to switch off in the sunshine. Stay at the luxurious Kappa Luxury Villas & Suites where all villas and suites come with a private pool overlooking the Azure Sea, perfect for that idyllic honeymoon spot.

Kappa Luxury Villas & Suites

Notes to editors:   
For more information, contact the Eliza was here press office on 0203 897 0333 or at elizawashere@ready10.media.     

Brussels, 2nd May 2023Tour operator Sunweb Group and Belgian home-carrier have been working together for many years now. This contract will result in a multi-year partnership. Since the winter season of 2022 and until the summer of 2025, both parties will jointly develop and identify growth opportunities.

This agreement shows the importance of, and the long-term strategy Brussels Airlines has in the leisure segment. It will allow the airline to steadily grow its number of passengers while reaching a more balanced spread over the seasons and even days of the week.

“We can definitely state that leisure travel has become one of the strategic pillars of our airline. We are proud to have sealed our long-term partnership with tour operator Sunweb Group. It has already allowed us to add Djerba and Monastir to our summer 2023 destinations. Together we will continue to develop a joint plan to grow our portfolio of leisure destinations. We are in good company with Sunweb Group.”
Greet Vandebos, Head of Leisure Sales, Brussels Airlines

“We are pleased that we are now strengthening our strong collaboration with a long-term partnership. Together with Brussels Airlines, we provide our customers a well-deserved holiday to 32 wonderful destinations.”
Harm Groot, Director of Flight Capacity at Sunweb Group

Connecting passengers to 32 destinations
The European tour operator and the Belgian home carrier will be flying together to 32 different holiday destinations, such as


From left to right:
Frederic Dechamps, Senior Director Sales Belgium, Brussels Airlines
Mirella Grassi, Leisure Key account Manager Belgium, Brussels Airlines
Greet Vandebos, Head of Leisure Sales Belgium, Brussels Airlines
Lennart Noorderwerf, Head of Flight Contracting Sunweb Group
Mattijs ten Brink, CEO Sunweb Group
Harm Groot, Director Flight Capacity Sunweb Group

London, 31 January 2023As snow sport fanatics head to Europe in search of a winter getaway, new research reveals Brits could be spending up to 167% more on their après drinks of choice depending on which resort they visit.

Research from leading holiday operator, Sunweb, has analysed the cost of popular ‘après’ drinks including, a glass of Rosé, a 0.5cl Beer, an Aperol Spritz, Hot Chocolate and Vin Chaud in 15 of Europe’s most famous ski resorts to find out which slopes offer the best value for money.

Méribel is the most expensive resort on the list, with the total price for all five après tipples coming in at a hefty €60.00. An Aperol Spritz will set you back €17.00 alone at Instagram favourite bar, La Follie Douce.

Renowned Austrian resort, St. Anton, is the second most expensive totaling €39.70 (34% less than in Méribel) while Davos Klosters, located in Switzerland rounds off the top three at €39.40.

At the other end of the spectrum, Sölden in Austria offers the best value for money as the cost for all après staples comes in at €22.50 – 32% lower than the average total price across all resorts analysed (€33.49).

Those carving up the slopes in Tignes/Val d’Isère might be surprised to find out the cost of enjoying après in the afternoon is not as high as expected, as the popular party resort is the third cheapest (€27.00), a whopping €33.00 cheaper than fellow French resort Méribel.

Martine Langerak, Head of Communications for Sunweb Group said: “The slopes have so much to offer outside of skiing and snowboarding, which is great news for holidaymakers. Après ski will always be one of the biggest attractions for adrenaline seekers but depending on where you visit alpine partying can put you out of pocket.

“Sunweb’s affordable package holidays always including the cost of a ski pass, so skiers and boarders alike can free up a few extra Euros to be enjoyed at the bars!”

Typical cost of après drink favourites at 15 popular European ski resorts:

RankResortCountryRoséBeer (0.5cl)Aperol SpritzHot ChocolateVin ChaudTotal
1MéribelFrance€ 12.00€ 11.00€ 17.00€ 8.00€ 12.00€ 60.00
2St. AntonAustria€ 5.90€ 7.90€ 12.40€ 5.60€ 7.90€ 39.70
3Davos KlostersSwitzerland€ 7.00€ 9.00€ 11.50€ 4.40€ 7.50€ 39.40
4Breuil-CerviniaItaly€ 12.00€ 7.00€ 10.00€ 5.00€ 5.00€ 39.00
5Les ArcsFrance€ 6.00€ 8.00€ 10.00€ 5.00€ 6.00€ 35.00
6Les Deux AlpesFrance€ 6.00€ 8.00€ 10.00€ 5.00€ 6.00€ 35.00
7FlaineFrance€ 4.60€ 7.20€ 11.50€ 4.20€ 4.20€ 31.70
8ZillertallAustria€ 6.00€ 6.20€ 8.00€ 4.50€ 6.00€ 30.70
9SamoënsFrance€ 6.80€ 7.20€ 8.50€ 3.80€ 4.20€ 30.50
10ObergurglAustria€ 5.40€ 5.90€ 7.90€ 4.50€ 6.40€ 30.10
11La PlagneFrance€ 4.00€ 7.50€ 9.00€ 4.00€ 5.00€ 29.50
12Alpe D’huezFrance€ 4.00€ 6.00€ 9.00€ 4.00€ 4.50€ 27.50
13Tignes/Val d’IsèreFrance€ 4.50€ 6.50€ 8.00€ 4.00€ 4.00€ 27.00
14MorzineFrance€ 3.50€ 6.80€ 7.50€ 3.50€ 3.50€ 24.80
15SöldenAustria€ 3.20€ 4.20€ 6.40€ 4.20€ 4.50€ 22.50

-ENDS- 

Notes to editors

Sunweb Group acquires Danish travel agency Atlantis Rejser, who are specialists in holidays to Egypt. With the acquisition, Sunweb Group strengthens its position in Denmark and can now offer its customers a larger selection of sun holidays.

Sunweb Group, one of the leading travel groups in Europe, will make its second acquisition in just three months. In November, the acquisition of the Swedish tour operator Airtours was announced. Now, another acquisition in Denmark is made as Atlantis Rejser joins Sunweb Group. The takeover marks an important strategic move, with the ambition of becoming one of the largest tour operators in Scandinavia in mind.

With the acquisition, the group strengthens its offers of sunny holidays all year round. Not least during the winter sun holidays, where Sunweb can now offer a broader selection.

Mattijs ten Brink, CEO of Sunweb Group, said: “The acquisition of Atlantis Rejser is important for Sunweb Group. Not only does it expand our presence in Scandinavia, but it also allows us to tap into the expertise and knowledge of the Atlantis Rejser team, who are leaders in the field of travel to Egypt. We are confident that this partnership will allow us to offer our customers an even wider range of high-quality sun holiday options. We are thrilled to be joining forces with Atlantis Rejser and look forward to a bright future together.”

Atlantis Rejser was founded in 1994 by Egyptian-born Ibrahim Ramadan and handles around 30,000 Danish travelers every year. Danes who have already booked a holiday through Atlantis Rejser will not be affected by the acquisition. Operations will simply continue as normal under Sunweb Group’s ownership.

“We have decided to steadily integrate Atlantis Rejser into Sunweb Group over the next year, whilst ensuring that its many loyal customers will still be able to enjoy its well-known quality of service, product portfolio and good deals for Egyptian holidays. In the longer term, we are sure that the joining of forces will bring a lot of benefits for customers in terms of a stronger portfolio, better offers and prices with the highest possible quality,” says Mattijs ten Brink.

A popular destination for Danes

Atlantis Rejser’s CCO, Jan Lockhart, sees great value in teaming up with Sunweb Group, as Atlantis Rejser will become an important addition to the group’s travel offerings.

“Holidays to Egypt are undoubtedly a popular destination among Danes. Atlantis Rejser was founded on the foundation of making even more people aware of all Egypt’s experiences, ranging from diving on some of the most beautiful reefs in the world, to exploring Egypt’s special cultural-historical mystique. We look forward to continuing to spread this message, now with the size, capacity, and network that Sunweb Group brings to the table,” Jan Lockhart says.

In the next few months, the integration between the two companies will be prepared and final details handled. Atlantis Rejsers’ employees will continue their work as usual following the acquisition.

Fun-loving holidaymakers in search of glorious ski days may want to consider jetting off to the French slopes of La Plagne and Meribel, as a new report reveals both resorts have the highest number of ‘Bluebird’ days on average.

Leading holiday operator, Sunweb, has created the Bluebird Index – historical analysis of weather conditions [1] at 30 of Europe’s top alpine destinations – to help snow sports enthusiasts decide the best time to plan their trip for optimal weather conditions.

A Bluebird day – a day with great skiing conditions, blue, cloudless skies, and sunny weather – is often hard to predict on skiing holidays.[2] Sunweb’s Index reveals that the second week in March offers the best weather conditions on average across the resorts analysed.

French resorts, La Plagne and Meribel, top the charts averaging 4.2 days of clear blue skies and good snow conditions, which typically fall in the second week of March. Following closely behind, Val d’Isere/Tignes (3.8 days), Val Thorens (3.6 days), Les Deux Alpes (3.4 days) and Italian resort Sauze d’Oulx (3.4 days) also have their best weather conditions during the second week of March.

Kronplatz, in Italy, creeping in at 10th place represents the only resort in the top 10 to have its prime Bluebird week in the depths of winter (first week of January). With 3.1 days of pristine conditions, the Italian resort offers up an alternative for a quick new year getaway.

For the experts wanting to experience the longest black run in Europe – La Sarenne, in Alpe d’Huez – research shows the best week to head is the second week of March where the destination has an average of 3.5 Bluebird days during the week – one for a last-minute trip!

Sauze D’Oulx, home of freestyle skiing at the 2006 Olympics is the highest-ranking Italian destination. The resort in the Milky Way, a ski area spanning parts of France and Italy, averages 3.4 days of pristine conditions in both the fourth week of December and the second week of March.

Martine Langerak, Head of Communications for Sunweb Group, said: “There’s so much that goes into planning a skiing holiday, but the one thing that we can’t control is the weather.

“We hope the Bluebird Index will assist families and friends who are looking to get their fix of the slopes this winter, by offering a little insight into the weather conditions. And if all else fails, there is always Après if the conditions are not in your favour!

“For those wanting to heed the advice of the Bluebird Index, Sunweb has offers in both La Plagne and Meribel from less than £60 per person per night for the second week of March. All holidays booked through us include ski passes for your entire trip, so that’s one less thing to think about while you enjoy the weather.”


Notes to editors
1Research carried out using weather data from https://www.snow-forecast.com/dating from 2007 to 2022 for Bluebird conditions at the top of the mountain.
2 Snow-forecast.com defines a Bluebird day as a day with “Average snow, mostly sunny, light wind”