Brussels Airlines and Sunweb Group confirm long term partnership

Brussels Airlines and Sunweb Group confirm long term partnership

Brussels, 2nd May 2023 - Tour operator Sunweb Group and Belgian home-carrier have been working together for many years now. This contract will result in a multi-year partnership. Since the winter season of 2022 and until the summer of 2025, both parties will jointly develop and identify growth opportunities.

This agreement shows the importance of, and the long-term strategy Brussels Airlines has in the leisure segment. It will allow the airline to steadily grow its number of passengers while reaching a more balanced spread over the seasons and even days of the week.

“We can definitely state that leisure travel has become one of the strategic pillars of our airline. We are proud to have sealed our long-term partnership with tour operator Sunweb Group. It has already allowed us to add Djerba and Monastir to our summer 2023 destinations. Together we will continue to develop a joint plan to grow our portfolio of leisure destinations. We are in good company with Sunweb Group.”
Greet Vandebos, Head of Leisure Sales, Brussels Airlines

"We are pleased that we are now strengthening our strong collaboration with a long-term partnership. Together with Brussels Airlines, we provide our customers a well-deserved holiday to 32 wonderful destinations."
Harm Groot, Director of Flight Capacity at Sunweb Group

Connecting passengers to 32 destinations
The European tour operator and the Belgian home carrier will be flying together to 32 different holiday destinations, such as

  • the Greek islands Corfu, Crete (airports of Chania and Heraklion), Kos, Lesbos, Rhodes, Samos or Zakynthos.
  • the Spanish islands Gran Canaria, Ibiza, Lanzarote, Palma de Mallorca or Tenerife.
  • and Hurghada and Marsa Alam in Egypt.

From left to right:
Frederic Dechamps, Senior Director Sales Belgium, Brussels Airlines
Mirella Grassi, Leisure Key account Manager Belgium, Brussels Airlines
Greet Vandebos, Head of Leisure Sales Belgium, Brussels Airlines
Lennart Noorderwerf, Head of Flight Contracting Sunweb Group
Mattijs ten Brink, CEO Sunweb Group
Harm Groot, Director Flight Capacity Sunweb Group



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About Sunweb Group

As one of the largest travel operators in Europe, Sunweb Group is the driving force behind brands across seven international markets – in the Netherlands, Belgium, Denmark, Sweden, France, UK, and Germany.

At Sunweb Group, our ambition is to become the leading digital holiday expert. We’ll do this by continuing to develop distinctive digital brands that stand out and create personal and unique memories together with our partners. To achieve this, we’re not afraid to do things differently, shaking up the market and setting new and bolder standards.

Sunweb and Eliza was here are the group’s best-known brands. Sunweb leads the way in online package holidays for sun worshippers and winter sports enthusiasts alike. Eliza was here is focussed on small-scale trips to unique destinations for the inquisitive traveller.

With around 400 employees and more than 250 tour guides and area managers in local destinations, we’re always there for our customers. And as an employer, Sunweb Group are proud of our unique attitude. We encourage our people to strive for both personal and professional growth and to make a meaningful impact every day.

This combination of our people-focussed ethos, centralised management and a strong online business model has paid off with more than a million happy customers for Sunweb Group every year. Sunweb Group were acquired by Triton Fund V in February 2019, and we look forward to continuing to make travel a pleasure for millions more.

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