About us

About Sunweb Group

In the early nineties Sunweb Group began with the Dutch brand Gogo Tours. By judicially responding to the new possibilities being offered by the internet the launch of Sunweb soon followed. In recent years the organization has experienced explosive growth in Europe due to its stable organic growth and various acquisitions made in the travel industry.

Sunweb Group is now one of the leading travel groups in Europe with more than €600m in turnover. It is the driving force behind numerous brands operating within seven international markets: The Netherlands, Denmark, Sweden, Belgium, United Kingdom, Germany and France. Sunweb is the flagship brand of the group. Sunweb is a pure online player for packaged holidays towards sun and winter sport destinations. Sunweb Group employs approximately 500 individuals and sends more than 400 representatives on to various holiday destinations to support its customers. The Sunweb Group has a pan-European identity with its tour operator activities based in Zurich, headquarters and back-office in Rotterdam, software and web development in Girona and various sales offices around Europe. The combination of a centralized organization, unique self-contracted content and strong online business model has resulted in over one million happy clients for Sunweb Group each year. Sunweb Group was acquired by Triton Fund V in February 2019.

Our vision, mission & values

The vision of Sunweb Group is to be recognized as the leading customer centric digital tour operator in Europe.

Our mission is to attract new and existing “holidaymakers” through a unique product offering and a surprising and personalized customer experience combined with a price leading position.

We try to achieve this vision and mission by staying true to our core values. Our values are designed to support the decision-making of our employees, to drive performance and to support our Sunweb culture.  They also define how we interact as a team, with our customers and with our partners.

Our values:

Anchored both in our heritage and in our company’s values. The driving source in our agile working environment and our execution power. Act, show and prove!

Surprise people:
We create signature moments in the whole customer journey.

Connected autonomy:
We work “autonomously” together as one team on shared projects, on a shared mission regardless of our workplace.

Customer centricity:
We have a passion for our customers and put them at the core of our business.

We all act like owners and accept personal accountability.

In all we do we have to be real, straightforward, transparent and respectful.

We are dedicated to making our holidays more sustainable and using our influence to initiate sustainable change in the travel industry. We will constantly try to improve our social, economic and environmental impact in everything we do.

Keep challenging:
We continually have to improve, innovate and look at things differently in order to stay relevant and efficient in our continuous changing market

Sunweb Group