About us

Our History

Sunweb Group was founded in the early nineties when Joost Romeijn started selling ski trips to youngsters. By swiftly responding to the increased adoption of internet and extending into new segments, the company quickly grew its footprint in The Netherlands. The years that followed, Sunweb Group experienced explosive growth in Europe through stable organic growth and various acquisitions. In 2019, Sunweb Group was acquired by Triton Fund V, clearing the way for further growth.

Sunweb Group is now one of the leading travel groups in Europe with more than €700m in turnover. It is the driving force behind numerous brands operating within seven international markets: The Netherlands, Denmark, Sweden, Belgium, United Kingdom, Germany, and France. Sunweb is the flagship brand of the group and is a purely online player for packaged holidays towards sun and winter sport destinations.

Sunweb Group employs approximately 400 people and sends more than 250 representatives on to various holiday destinations to support its customers. The Sunweb Group has a pan-European identity with its tour operator activities based in Zurich, headquarters and back-office in Rotterdam, software and web development in Girona and various sales offices around Europe. The combination of a centralized organization, unique self-contracted content and strong online business model has resulted in over one million happy clients for Sunweb Group each year.

Our Strategy 

At Sunweb Group, we believe that everyone deserves a great holiday. We know how important it is to take the time to recharge, unwind and put everyday life on pause. We get our energy from making that holiday YOUR holiday.

A holiday is so much more than a few weeks in the sun, sea, or snow. A good holiday begins with anticipation, excitement, and ends with memories that last a lifetime. At Sunweb Group we understand this. Just like we understand that each holiday is personal. One person’s wonderful is another person’s ‘no thank you’. So, we build holidays around your desires. We recommend the things we know you will love and create experiences that pique your curiosity, whilst remaining accessible and affordable. We’re with you every step of the way; from the moment inspiration strikes, through the thrill of the booking, right up until your holiday memories are made.

Holidays last well beyond the actual experience. They live on in the joy of retelling. These are the holidays that dreams are made of. This is the shape of holidays to come.

As the leading digital holiday expert, we bring well-deserved holidays within reach of the many.

As the leading digital holiday expert, we shape the future of holidays.

Starting with YOURS.

Our Purpose

Everyone deserves a holiday to put everyday life on pause, recharge and create memories for life. We bring personalized holidays within reach of the many..

Our Vision

Become the leading digital holiday expert in Europe that shapes the future of holidays.

Our Mission

Through our intelligent platform, we add value to each precious moment in YOUR holiday, in co-creation with our partners.