Sunweb Group appoints Alan French as Chief Product & Technology Officer (CPTO)

Sunweb Group appoints Alan French as Chief Product & Technology Officer (CPTO)

Combining commercial and tech expertise to fuel future growth

Rotterdam, 20th April 2026 – Sunweb Group, the European travel company behind brands such as Sunweb and Eliza was here, today announced the appointment of Alan French as Chief Product & Technology Officer (CPTO), effective as of 11th May this year. With French joining the management team, the company strengthens its strategic focus by combining commercial insight with technological expertise.

Alan French is well‑known in the international travel industry. With a proven track record and senior leadership positions at Thomas Cook and eSky Group, he brings extensive experience in digital transformation and commercial strategy. French describes travel as “the most exciting industry to work in”—a passion that continues to drive his work.

In the role of CPTO, French will focus on translating the company’s technology vision into commercial growth at a time when rapid advances in AI, digitalisation and data‑driven travel solutions are reshaping the sector. At the same time, he will prioritise using technology to further enhance the customer experience, believing that the right balance between technological innovation and commercial focus will be essential to the company’s future success.

Alan French: “The travel industry is evolving at an incredible pace. My ambition is to stay ahead of those technological developments while keeping a strong focus on our commercial goals and delivering the best possible holiday experience for our customers.”

With French on board, Sunweb Group further strengthens its position as an innovative player that views technology not just as support, but as a core driver of future growth.

Lars Löfgren, Interim CEO of Sunweb Group, adds:
“Alan knows the travel industry inside out and understands better than anyone how technology and commercial growth reinforce each other. Digitalization improves the travel experience—from simplifying the booking process to providing the right information at the right moment. By using data more effectively, we can quickly understand what travellers want and act on it immediately. This enables us to keep innovating while staying focused on what truly matters to our customers, both during the booking journey and at the destination.”

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About Sunweb Group

As one of the largest travel operators in Europe, Sunweb Group is the driving force behind brands across seven international markets – in the Netherlands, Belgium, Denmark, Sweden, France, UK, and Germany.

At Sunweb Group, our ambition is to become the leading digital holiday expert. We’ll do this by continuing to develop distinctive digital brands that stand out and create personal and unique memories together with our partners. To achieve this, we’re not afraid to do things differently, shaking up the market and setting new and bolder standards.

Sunweb and Eliza was here are the group’s best-known brands. Sunweb leads the way in online package holidays for sun worshippers and winter sports enthusiasts alike. Eliza was here is focussed on small-scale trips to unique destinations for the inquisitive traveller.

With around 400 employees and more than 250 tour guides and area managers in local destinations, we’re always there for our customers. And as an employer, Sunweb Group are proud of our unique attitude. We encourage our people to strive for both personal and professional growth and to make a meaningful impact every day.

This combination of our people-focussed ethos, centralised management and a strong online business model has paid off with more than a million happy customers for Sunweb Group every year. Sunweb Group were acquired by Triton Fund V in February 2019, and we look forward to continuing to make travel a pleasure for millions more.

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